Amit Sethi


The individual has a background in teaching as an Associate Professor-Marketing and Head of Department at PCTE Group of Institutes, Ludhiana, and School of Business, Lovely Professional University. They have designed syllabuses and content for marketing and general management courses, conducted personality development classes, and successfully handled lectures, examinations, online tests, and assignments. They have also held the role of Overall Curriculum Coordinator for LPU School of Business, coordinating MBA programs and designing curriculum. They have also worked as an Assistant Manager at M/s. Khanna Paper Mills Ltd, Amritsar, a leading manufacturer of Coated Duplex Board, Writing & Printing Paper, and Newsprint in the Indian Paper Industry. Their achievements include establishing the Brand-Impact Newsprint as the best choice for publishers, generating extra profits, developing J&K markets, and increasing penetration in English dailies.


Approx. 15 years (13 Years- Teaching & 2 years- Industry)

In Teaching as Associate Professor-Marketing and Head of Department

  • Designing the syllabus and content (Instruction Plans) for marketing and general management courses and getting them approved from Division of Academic Affairs in University while designing the course modules in institute.
  • Involved in designing of schemes and academic policies for management program and courses (Curriculum Development and Review Committee) in University
  • Involved in conducting Personality development classes for the students of the University
  • Successfully handling lectures, examination responsibilities, designing of online tests (based on multiple choice questions), guiding students for Capstone projects, question paper setting, and analytical, applied and real time assignments to students etc.
  • Handled the responsibility of Deputy Superintendent (Examination) for Final exam and Superintendent (Examination) for Mid Semester Exams

In Industry as Asst. Manager – Sales & Marketing (Paper)

  • Maximizing the monthly Cash flow and minimizing the stock.
  • Procurement of Orders as per Machine’s Capacity.
  • Visiting and Sorting out Customer’s Complaints.
  • Handling New Enquiries and Identify & Starting Prospective Clients
  • Co-ordination with Billing, Dispatch, Indenting Agents, logistics, Accounts, R & D and Production for Effective Customer Service. and more..


MBA Marketing & Finance Lovely Professional University, Phagwara 2009 8.79 CGPA
B. Sc Non-Medical 2006 79%


  • Research Paper: Sethi A., Chandel A., “Consumer buying preference towards entry level Smartphone”. International Journal of Applied Business and Economic Research, Vol. 13, No. 3, (2015): 1173-1189, ISSN: 0972-7302 (Indexed in Scopus) UGC Listed Journal, Sr. No: 2551
  • Research Paper: Chandel A., Sethi A., Mishra P., “ A comparative study of Facebook marketing practices of selected theme based restaurants in India” Indian Hournal of Marketing Vol 47, No 12, 51-63 (2017),  ISSN: 0973 – 8703 Indexed in Scopus, Included in UGC’s – CARE List of Journals (Group II)
  • Research Paper: Sethi A., Chandel A., “A study on Adaptive Selling behavior of Retail Salesperson in Punjab”. Researchers World: Journal of Arts, Science and Commerce, Vol: VI, No. 3(1), (2015): 78-88, ISSN: 2231-4172, Impact Factor (GIF): 0.479 UGC Listed Journal, Sr. No: 31844
  • Research Paper: Sethi A., Chandel A., “An understanding of Salesperson behavior and Characteristics: A review of literature. Asia Pacific Journal of Marketing and Management Review, Vol. 400(7), July (2015): 6-17, ISSN: 2319-2836, GIF: 0.479 UGC Listed Journal, Sr. No: 45000
  • Research Paper: Kalsi K., Sethi A. “Perception towards online shopping: Analyzing Youth Attitude (A study of Punjab)” PCTE Journal of Business Management Vol:13 (1) Jan-June 2016, 54-67, ISSN: 0973-4066
  • Conference: Sethi A. “A Comparative Study of Online Service Quality between Google Meet and Zoom App in Punjab” Published in International Joint E-Conference: BLM2-ICAM4 on 11th Sep, 2021
  • Confernce: Participated in International Conference on “Industry 5.0: Human Touch, Innovation and Efficiency” Held on 28 January 2022 at Lovely Professional University, Punjab
  • Conference: Chandel A., Sethi A. “Anatomy of Facebook Marketing: A study of theme based restaurants in India” Published in Book proceedings of International Conference: Strategies for Global competitiveness and Economic growth held at Lovely Professional University on 21-22 Aug, 2015.
  • Conference: Sethi A., Gupta N. “Emotional Intelligence and Its impact on Job satisfaction (A study of insurance industry in Punjab)” paper presented at International Conference: Applied Economics and Business held at Shri Mata Vashino University, Katra, Jammu and Kashmir India on 28-29th July, 2016.
  • Conference: Gupta N., Sethi A. “To assess the factors promoting online retailing using SEVQUAL model with specific reference to Flipkart” paper presented at International Conference on New paradigms in Management & Technology at Punjab Institute of Management and Technology on 9th March, 2017
  • Conference: Sethi A., Kaur K., “Community Attitude towards development of Tourism in Himachal Pradesh” paper presented at 4th International Hospitality Conference on Innovative trends in Hospitality and Tourism at PCTE Institure of Hotel Management & Catering technology on 10th March, 2017.

  • Case: Neva Garments ltd, Ludhiana (NEVA: Building Products, Developing Market): Sharma R., Sethi A. published in Case Center, UK Reference no. 515-035-1.

  • Consultancy Project- Marketing Audit of NextCare Inc. from 01.05.2012 to 30.06.2012.

  • Consultancy Project- Formation and Implementation of System for Recording Purchase, Sales & Stock Reports Using Microsoft Excel for M/s T. K. Steel Rolling Mills (P) Ltd from 1st Sep, 2017 to 21st Oct, 2017


  • Delivered a 1 day Workshop on Data Visualization and Dashboard Using Excel and Power BI on 18th May, 2024 for Industry Professionals by Ludhiana Management Association (LMA)
  • Delivered a 1 day Workshop on Advanced Excel and its application for Business on 31st May, 2017 for Industry Professionals at CICU, Ludhiana
  • Delivered a 1 day Workshop on Advanced Excel for Uniparts Ltd, Ludhina
  • Delivered a 1 day Workshop on Advanced Excel and its application for Business on 22nd Aug, 2017 for Industry Profession for Ludhiana Management Association (LMA)
  • Delivered a 1 day Workshop on Organization behavior at Vardman Training Center on 11th Feb, 2017   
  • Attended a 2 days’ Workshop on “Train the trainer”- Innovative research in pedagogy for Mini-MOOC blended with instructional strategies to enhance quality of higher education at Amritsar College of Engineering and Technology on 8-9 June, 2017
  • Attended a 7 days Faculty Development Program on Advanced Data Analytics With SPSS and AMOS by Dr. Neeraj Kaushik, Prof. V Shekhar from 5th June, 2016 to 11th June, 2016 at Delhi Institute of Advanced Studies, New Delhi.
  • Attended a 3 days’ Faculty Development Program on Strategic Marketing by Dr. PK Singh (IIM-A), Dr. Dwarika Prasad (IIM-Kashipur) and Ms. Shruti Jain from 13th June 2013, to 15th June, 2013.
  • Attended a 3 days’ Workshop on Business Simulation by Dr. Sandeep Vij, DAV University from 17th June 2013, to 19th June, 2013.
  • Attended a 5 days’ Workshop on Multivariate Analysis by SPSS conducted by Dr. Ajay Sharma, IMT Ghaziabad from 4th June 2012, to 8th June, 2012.