A trimester long activity which includes several stages and sub exercises conducted for students. Students team up to work against another team in markets for weeks and present their results in front of the jury at regular intervals at Board room meetings. Engulfing all the major learnings of any Business the mega event covers Marketing, Strategy Building, Team effort, product development, advertising, banking and finance management. What makes this activity different is the communication students have with various FMCG, retail, financial and marketing organizations.
With cut throat competition prevalent, it is tough for students to justify their strategies, stand points, lacking or ambitious targets, teamwork, leadership etc. to the board room jury.